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Section 2: Organization Info

Section 2 is required, and it answers the question every supporter quietly asks before they buy: “who exactly am I giving money to?” Answer it well and the rest of the page gets easier.

Organization Info panel with About and Mission fields
Organization Info panel with About and Mission fields

Tell people who you are #

  • Name of Organization — your official name, spelled the way people know you.
  • About Organization — a rich-text field for your story. Who you are, how long you’ve been at it, who you help.
  • Mission Statement — displayed separately, on purpose, because it’s a trust anchor. Keep it to a sentence or two people can actually remember.
Event Contact Information fields and logo upload
Event Contact Information fields and logo upload

Event Contact Information #

This block — Email, Phone, Contact Address, and Website URL — shows publicly in the “Contact Us” box on your event page. Real contact info is a trust signal; an event with a phone number and address just feels legitimate.

Your logo #

Upload an Organization Logo (PNG, JPG, or GIF, at least 200×200px). It appears on your event page and on every confirmation email, so use a clean, square-ish version if you have one.

Reality check. This section usually ships with placeholder/test text in the About and Mission fields. Swap it for the real thing before you promote — nothing kills trust like a page that still says “About your organization goes here.”

Done? Save & Continue takes you to Section 3: Rules & Legal Copy.